Division 02
Election Campaign Marketing & Communications
Professional political marketing, strategic communications, and campaign execution support for the evolving demands of modern elections.
A structured approach to political marketing.
Effective political marketing goes beyond advertising. It takes coordinated messaging, an understanding of political issues, and the discipline to manage complex communications.
- Professional execution
- Consistency
- Adaptability
From plan to release.
A typical path for campaign communications. Requirements and approvals vary by election, jurisdiction and medium.
- PlanObjectives, audiences, messages and channels.
- CreateVideo, graphics, copy and digital material.
- ReviewChecked against applicable rules and required approvals.
- Cleared to release
- Revise back to create
- ReleasePublished across digital, media and event channels.
- MonitorActivity tracked and reported to the campaign team.
Five areas. One coordinated campaign.
How we support political candidates, parties, campaign organizations and public leaders.
Campaign communications
Planning and public communications, coordinated across channels.
Creative production
Campaign content and advertising creative, produced to one standard.
Digital presence
Websites, social channels and publishing, managed as one presence.
Media coordination
Press materials, announcements and public-facing engagements.
Campaign operations
Workflows, coordination, monitoring and reporting.
Compliance and disclosure: Political advertising and election-related services are subject to the applicable laws, advertising standards, platform policies and disclosure requirements of each jurisdiction. Clients remain responsible for compliance and should take independent legal advice.
Experience
Experience that informs our approach.
We bring three disciplines together to give political organizations structured, professional communications and operational support.
- International marketing projects
- Experience across government-sector environments
- Practical business operations
Explore our other divisions.
Planning an election campaign?
Let’s discuss your communications, marketing and operational requirements.